One Wild launches Carrie the Tree Fairy across print, animation and live events

One Wild Project, a new storytelling studio in Greenpoint, Brooklyn, has debuted Carrie the Tree Fairy: A Fall Fairy Tale and is already extending the book into YouTube, retail and family events. The launch points to an early push to build a children’s brand around a first title, with donations planned for hospitals and nonprofits.

Why it matters: - One Wild Project is trying to turn a first picture book into a broader children’s brand with books, events, music and play. - The launch already spans print, digital video, live programming and retail, which gives the title more reach than a typical debut book. - A portion of every One Wild print run will be donated to hospitals and childhood nonprofits.

What happened: - One Wild Project, a new storytelling studio based in Greenpoint, Brooklyn, launched its debut picture book, Carrie the Tree Fairy: A Fall Fairy Tale. - An animated read-aloud of Carrie is streaming on MovingStories, a YouTube read-aloud channel with roughly 85,000 subscribers. - The video has drawn more than 5,900 views in just over two weeks. - On Sunday, October 18, the book launch celebration, “Books, Bread and Beats!,” took place at McCarren Parkhouse. - The event included art-making, face painting, sourdough treats from Mila Bakes, and live music from The Band Method, led by Broadway performer Andrea Dora Smith.

The details: - Carrie the Tree Fairy follows a brave, imaginative tree fairy whose idea creates the season of fall. - The book is written in a rhyming read-aloud style. - Handowin He, an award-winning artist and School of Visual Arts alumnus, illustrated the book. - More than 20% of the first printing sold as pre-orders before publication. - The book is available at Bella Luna Toys and Smoochie Baby in Williamsburg, Hunca Muncas in Beacon, and the Paper Hare book truck in Northeast Florida. - Book details: Ages 3–7, hardcover, 32 pages, 8.5 × 11 inches, $19.99, ISBN 979-8-9931956-0-5. - Families can sign up for One Wild’s letters at onewildproject.com, and One Wild is on Instagram at @onewildproject. - Press assets are available through the company materials provided with the release.

Between the lines: - Founder Meghan Oliver is positioning One Wild as a return to her first love after more than 15 years in independent film work on titles including Apple/A24’s The Sky Is Everywhere, Clemency and Shirley. - Oliver said, “Children deserve unique and beautiful things, things that are thoughtfully made.” - Jim Cox of the Midwest Book Review called the book “an original, charming, picturesque, and deftly crafted fairytale themed picture book,” and said it is “especially and unreservedly recommended” for family, daycare, preschool, elementary school and community library collections. - The multi-format launch suggests One Wild wants to build repeat touchpoints with families quickly, not wait for a single book cycle to run its course.

What’s next: - One Wild says new stories and experiences for families are already in the works. - The company plans to continue donations from each print run to hospitals and childhood nonprofits, including Comfort Cases, Hope Gardens and Bethany House. - Meghan Oliver says One Wild aims to build worlds that honor childhood, starting with books.

The bottom line: - Carrie the Tree Fairy is not just a debut book. It is the first piece of a cross-platform children’s brand One Wild is trying to build fast.