VetSoftwareHub, Today’s Veterinary Business to launch veterinary software vendor directory

VetSoftwareHub and Today’s Veterinary Business will launch an exclusive vendor directory in the magazine starting with the December 2026 issue, giving veterinary practice leaders a category-by-category view of software options. The partnership is meant to broaden buying decisions in a market where many teams discover products too late in the process.

Why it matters: - Veterinary practice owners and managers will get a more organized view of software vendors before they start buying. - The directory is designed to widen the shortlist of options and reduce reliance on conference booths, referrals or sales outreach. - The feature could make it easier for practice teams to compare technology categories that affect daily operations and large capital decisions.

What happened: - VetSoftwareHub and Today’s Veterinary Business announced an exclusive partnership on September 16, 2026. - The two outlets will publish a vendor directory in every issue beginning in December 2026. - The first directory will appear in the December 2026/January 2027 issue of Today’s Veterinary Business. - The directory will focus on one software category per issue. - Readers can browse the full directory at no cost at more information.

The details: - VetSoftwareHub will supply the category listings for the print directory. - Categories will rotate through the year to give readers a broader view of available technology options. - VetSoftwareHub.com will include full listings, feature comparisons and buyer resources for readers who want deeper research. - The directory is intended to show which products exist in a category before the buying process begins. - The publication says inclusion in the directory is not an endorsement, recommendation or ranking of any vendor. - The feature does not affect Today’s Veterinary Business editorial coverage. - VetSoftwareHub does not accept payment for placement or ranking in the directory. - VetSoftwareHub describes itself as a vendor-neutral directory for veterinary software. - The platform covers practice information management systems, client communication tools and other software providers. - VetSoftwareHub says it publishes features, pricing models, integrations and peer feedback so teams can compare options. - VetSoftwareHub is free for veterinary hospitals. - Today’s Veterinary Business is an official journal of the North American Veterinary Community. - The magazine says it reaches more than 55,000 veterinarians, practice owners and managers, and industry professionals. - Today’s Veterinary Business covers practice management, finance, marketing, human resources and industry news. - The NAVC is a nonprofit focused on supporting veterinary professionals worldwide. - NAVC says it was founded in 1982 and is headquartered in Orlando, Florida. - NAVC’s portfolio includes educational events led by VMX, a digital learning platform, trade publications and an advocacy arm.

Between the lines: - The partnership gives VetSoftwareHub a direct path to a large audience of veterinary decision-makers. - Today’s Veterinary Business adds a practical buying guide that fits its business-focused editorial mission. - The move reflects a broader need in veterinary medicine for clearer technology comparisons as software choices become more complex and expensive.

What’s next: - The directory will debut in the December 2026/January 2027 issue and then continue in future issues. - Veterinary teams can use the print feature as a starting point and then move to VetSoftwareHub.com for deeper research. - Both organizations are likely to build awareness around the new directory ahead of the launch issue.

The bottom line: - Veterinary buyers are getting a new, recurring map of the software market at the point where many of their decisions begin.